Monday, February 06, 2012
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WordCraft Writer: Judith Kelley

Judith brings a strong marketing focus to any project. She has a talent for helping clients clarify their goals and develop effective marketing messages, and then crafting engaging, compelling copy. Judith is exceptional at developing rapport with people she interviews and drawing out great information that another interviewer might miss. She is both conscientious and persistent, delivering results that often exceed client expectations. When she’s not finding the right balance of strategy and creativity, Judith is saving the world one dog at a time.

  • Strong strategic and tactical training in public relations, consulting and marketing communications, including writing and project management
  • Has contributed to the remarkable journeys of groundbreaking technology and healthcare companies, including Microsoft, Cisco Systems, Philips Medical Systems, Hologic, 3Com, ABIOMED, ATG, Avid, Boston Scientific, the Heart Rhythm Foundation, Iron Mountain and Netegrity
  • Extensive experience writing a broad range of marketing collateral, including executive speeches, multimedia presentations, Web copy, annual reports, customer success stories, white papers, brochures, data sheets, contributed articles, advertising and direct mail
  • Holds a B.A. from Brooklyn College, and an M.A. in Writing and Literature from the University of Utah
  
 
Writing Samples by Judith Kelley
Title Accelerating Physics Research with High-Performance Global Networks
Description

High-speed routers and switches help Caltech and global research partners handle data from huge physics experiments at the frontier of science.

Type: Success Story

Downloaded: 170
Last Downloaded: 4-Feb-2012
Title Agility Principle: Service-Oriented Network Architecture
Description

A discussion of how an intelligent network can help organizations enjoy greater business agility and competitiveness.

Type: Article and Web

Downloaded: 199
Last Downloaded: 5-Feb-2012
Title Baseball Team Champions Technology and Scores Big Win with Fans
Description

Tampa Bay Rays increase ticket sales and fan loyalty using converged networking technology and CRM Web portal.

Type: Success Story

Downloaded: 214
Last Downloaded: 1-Feb-2012
Title IP-Based Networks Support Defense Transformation
Description

An in-depth paper for military agencies on the benefits of moving to standards-based IP networks.

Type: White Paper

Downloaded: 486
Last Downloaded: 25-Jan-2012
Title Retail Entrepreneurs Create an Empowering Identity for Women in Business
Description

Remote networking solution enables Bonitas to offer better home-work balance for employees while accelerating sales and earnings.

Type: Success Story

Downloaded: 209
Last Downloaded: 1-Feb-2012
Title Top Netherlands University Achieves a Higher Degree of Network Security
Description

HAN University improves network protection while streamlining management using integrated security solutions.

Type: Success Story

Downloaded: 240
Last Downloaded: 1-Feb-2012
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