Monday, February 06, 2012
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WordCraft Writer: Liz Landreth

Liz’s talent for explaining the nuances of technology while keeping high-level messages on target has been honed by years as a managing editor and marketing communications writer. She has a journalist’s ability to quickly establish rapport with sources and infuse a human voice into her customer success stories and contributed articles. Liz draws on her strong technical and business background to quickly absorb new concepts and information. She excels at helping clients define goals and establish the right tone and messages for their target audiences. When she’s not putting the finishing touches on a client project, Liz is nurturing her creativity in her expansive garden in the beautiful Sonoma wine country.

  • Experienced, creative and resourceful technical marketing writer, editor and project manager for computer and Internet technology companies
  • Served as managing editor and contributing writer for 3Com Corporation’s Buyer’s Guide, Net Age, 3Seller, 3TECH and ServiceLine publications
  • Extensive experience writing a broad range of marketing collateral, including data sheets, brochures, sales promotion materials, contributed articles, customer success stories and Web copy
  • Holds two B.S. degrees in biological science from the University of Washington and completed courses toward an M.B.A. from Golden Gate University
  
 
Writing Samples by Liz Landreth
Title CCE Virtual Expert Management: Empowering the Personal Sell with Remote IP Video
Description

Remote IP video helps retail banking, mortgage, insurance and investment business executives deliver superior customer service.

Type: White Paper

Downloaded: 225
Last Downloaded: 1-Feb-2012
Title Cisco Catalyst 6500 Series Service Modules Family
Description

A modular, high-performance switching platform delivers industry-leading features in a flexible, adaptable architecture.

Type: Brochure

Downloaded: 475
Last Downloaded: 6-Feb-2012
Title Cisco Unified Communications Business Advisor Assessment
Description

Interactive sales tool helps customers identify business communication challenges and find appropriate solutions.

Type: Web

Title Small Bank Reaps Big Dividends with Network Consolidation
Description

McHenry Savings Bank network delivers advanced disaster recovery and customer services.

Type: Success Story

Downloaded: 273
Last Downloaded: 1-Feb-2012
Title Swiss Paraplegic Center Clinic Deploys Smarter, Cost-Effective Virtual Network
Description

Rehabilitation center builds a scalable, services-oriented network to control costs, ease management and improve patient care.

Type: Success Story

Downloaded: 266
Last Downloaded: 24-Jan-2012
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