Friday, September 03, 2010
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WordCraft Writer: Jeff Baskin

Jeff is exceptionally skilled at translating technical product features into real-world business benefits. He specializes in covering emerging technologies such as rich media conferencing, Web 2.0 collaboration, voice over IP, mobile wireless applications and network security. Whether the task at hand is a 10-page technical white paper or a one-paragraph elevator pitch, Jeff can elegantly weave together diverse ideas into a focused, vibrant marketing message. Jeff has been lead writer for several solution launches involving multiple products, technologies and target markets. Jeff and his wife live in Los Angeles with two energetic boys who keep them busy all day, every day. They enjoy fine food, music and fire engines.

  • Over 15 years experience as a writer, publication editor and Web content editor
  • Clients include Cisco Systems, iStreamPlanet and 3Com Corporation
  • Works extensively with sales channel communications as well as customer-facing marketing materials
  • Holds a B.A. in Political Science from the University of California, Berkeley
  
 
Writing Samples by Jeff Baskin
Title Building a Safer, Smarter State Government
Description

State of Oregon safeguards confidential information with a secure networking solution.

Type: Success Story

Downloaded: 101
Last Downloaded: 25-Aug-2010
Title Building Tomorrow's Blockbusters with the Cisco Business Communications Solution
Description

Leading film production company improves collaboration with IP-based conferencing system.

Type: Success Story

Downloaded: 425
Last Downloaded: 23-Aug-2010
Title Cisco Software Application Support plus Upgrades
Description

Software support offering helps companies strengthen business continuity and enhance efficiency by keeping applications current.

Type: Brochure

Downloaded: 126
Last Downloaded: 1-Sep-2010
Title Cisco Unified Communications and Microsoft Dynamics CRM 4.0
Description

Two technology leaders team up to provide a more meaningful, compelling and consistent experiences for customers.

Type: Brochure

Downloaded: 99
Last Downloaded: 2-Sep-2010
Title Enforce Data Privacy Across Your Business Network
Description

Companies bring together business processes and the intelligent network.

Type: Brochure

Downloaded: 192
Last Downloaded: 1-Sep-2010
Title Going Global: Expand Your Business with Unified Communications
Description

An executive from market intelligence firm IDC discusses how unified communications can help businesses extend their reach around the world.

Type: Web

Downloaded: 147
Last Downloaded: 2-Sep-2010
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